Short Form Video trends 2024

Short Form videos for Facebook and Instagram Reels, YouTube Shorts, and TikTok have become one of the hottest ways to drive traffic. It is the fastest way to announce a business even if the business has few followers. Short Form videos by nature get into social media feeds based on the keywords and interests. So someone looking for a home in Summit County could run across this video on Instagram/Facebook as they scroll through shorts. Many marketers suggest this formula is even better than ads.

1. 90% of marketers worldwide will increase their short-form video budget in 2023.
2. 73% of consumers prefer short-form videos to search for products or services.
3. 57% of Gen Z prefer short videos to learn about products and services.
4. 85% of marketers believe short-form videos are the most effective format for video content.
5. Short-form videos receive 2.5 times more engagement than long-form videos.
6. 66% of marketers or companies use influencer marketing on TikTok.
7. 26% of marketers use short-form videos for advertisement.
8. 33% of social media marketers plan to invest in short-form videos in 2023.
9. 47% of marketers say short-form videos are more likely to go viral.
10. Short-form video ad revenue will cross $10 billion.